Two products. One great solution. ZERO complexity.

The American Home Life Medicare Supplement and Patriot Series Final Expense products are designed to meet the needs of seniors who want the freedom provided by traditional Medicare and the peace of mind knowing their loved ones will not have to bear the burden of funeral costs.

Together is always better. With the bundled solution from American Home Life (AHL), producers and customers alike can enjoy a product with more benefits and less complexity to holistically address the needs of clients — the way insurance was meant to be.

Growing and scaling a business as a Medicare agent requires creativity, especially in a competitive market. Here are several innovative and effective strategies to help expand your client base and increase revenue:

1. Educational Workshops and Seminars

Host free educational workshops and seminars on topics relevant to Medicare, such as changes in Medicare plans, benefits, or eligibility criteria. These sessions position you as an expert in the field and provide a platform to connect with potential clients. Download our guide on how to market in your local community.

2. Partnerships with Local Businesses and Community Centers

Forge partnerships with local businesses, community centers, and retirement homes to offer informational sessions or one-on-one consultations. This can broaden your reach and establish a trustworthy presence in the community.

3. Utilize Social Media Platforms

Create and maintain active social media profiles tailored to the senior demographic. Use these platforms to share useful content, answer FAQs, and broadcast live Q&A sessions. This not only educates but also engages potential clients. Learn more on how you can leverage social media as an insurance agent.

4. Content Marketing

Develop a content marketing strategy that includes blogging, newsletters, ebooks, and infographics. Focus on topics that are beneficial to your target audience, such as understanding Medicare options, managing healthcare costs in retirement, and the latest updates in Medicare policies. Check out the PSM Marketing Hub for marketing ideas.

5. Referral Programs

Implement a referral program that rewards existing clients for referring new customers. This could be in the form of discounts, gift cards, or special services. Word-of-mouth is a powerful tool in the senior market.

6. Customized Email Campaigns

Use email marketing to send personalized communications to your leads and clients. Segment your email list to ensure that the content is tailored to the recipients’ needs and interests, increasing engagement and conversion rates.

7. Expand Your Offerings

Consider obtaining certifications to sell additional products related to healthcare, such as long-term care insurance, dental and vision plans, or supplemental health insurance. This allows you to offer more comprehensive solutions to your clients’ needs.

8. Networking with Healthcare Providers

Network with doctors, nurses, and other healthcare providers who interact with seniors. They can refer patients who might need assistance with Medicare plans. Ensure you leave business cards and brochures that they can easily give to potential clients. Sample provider outreach letter available here.

9. Utilize Client Testimonials and Case Studies

Showcase testimonials and case studies on your website and in your promotional materials. Real-life success stories can significantly enhance credibility and reassure potential clients of your expertise and commitment.

10. Host Webinars

Offer regular webinars on important Medicare topics. This approach not only reaches those who are unable to attend in-person meetings but also allows you to engage with a broader audience from the comfort of their homes.

11. Collaborate with Financial Planners

Partner with financial planners who may have clients approaching the age of Medicare eligibility. This collaboration can be mutually beneficial, as you can refer clients to each other based on the needs of the seniors you serve.

12. Local Sponsorships and Advertising

Sponsor local events or advertise in community newsletters and on local radio stations. Choose venues and media that are popular with the senior demographic to ensure your message reaches the right audience.

Put on your shades and brace yourself for a dazzling Medicare supplement sales opportunity that's so stunning it'll get your full attention.

Your time to shine starts soon. With each Med Supp sale you make from May 1 through July 31, you're not just brightening your sales outlook — you're one step closer to winning one of these sparkling cash rewards:

Your business can also help you earn additional rewards in the Broker Bonus program and counts as credit toward the Marketing Credits program and a Mutual Sales Leaders trip. Shoot for the stars and light up the Med Supp charts by earning the maximum reward of $5,000 during the program period!

This resource is packed with actionable insights and proven strategies, covering everything from Cash flow, Cost per acquisition (CPA), Lifetime value (LTV) and more.

With PSM Brokerage's expert advice and support, agents are well-equipped to take their operations to the next level.

Join PSM Brokerage now to offer a robust portfolio of Medicare Plans, Life Insurance and Annuities and leverage the expanding market demand.

If your sales skills are top-notch and you have a focused, goal-driven mindset, you're precisely the partner we're seeking. We provide robust leadership, advanced sales tools, effective sales strategies, dedicated training, outstanding mentorship, and beyond.

Working with PSM Brokerage (PSM) offers a unique opportunity for insurance agents focusing on the senior market.

As a reputable FMO, we provide:

• Unparalleled access to a wide range of products, including Medicare Advantage, Medicare Supplements, and other senior-focused insurance plans from leading carriers.
• A comprehensive support system, which includes personalized training and mentoring that empowers agents to excel and grow in their careers.
• Direct commission payments from carriers, ensuring that agents are rewarded promptly for their hard work.
• Ownership of your book of business, allowing for long-term client relationships and sustained growth.
• Added perks such as exclusive access to cutting-edge quoting and enrollment tools, discounted leads, free marketing services, and website development.
• Agency building support as well as succession planning ideas, and exit strategies.

Joining forces with PSM Brokerage means becoming a vital part of a collaborative and thriving community of agents. This unique community is deeply committed to mutual support, sharing knowledge, and fostering an environment where everyone can excel.

Our Mission:

We nurture, educate, and assist our agents in every way possible. We are relentless in our dedication to bring value and go above and beyond expectations. We provide best-in-class service and do it with a smile. We conduct ourselves with integrity and honesty.

We develop a culture of success with team members and agents to inspire them to reach their full potential. We will create an environment that serves our goals using honesty, humor, and humility.

We are the home for high-producing agents and high-value agencies. The fruits of our hard work are visible daily as we continue to grow and attract higher production and lasting relationships.

If you're an agent interested in taking your career to the next level and eager to thrive, we want to hear from you. PSM Brokerage is committed to empowering agents with the tools, training, and community support needed to succeed. We offer a collaborative environment where your growth is our priority, backed by a suite of resources designed to maximize your potential.

Contact us today to explore how we can work together to achieve your goals and make a meaningful impact. Reach out to become part of a team where success is shared, and every agent is valued.

PSM Brokerage was founded in 2006, in Austin, Texas. In the intervening time with almost two decades of experience, PSM has grown to a nationwide footprint, with a mission to empower agents to honestly and ethically help people live longer, healthier and more financially secure lives.

Medicare Supplement and Dental, Vision & Hearing (DVH) will be available starting April 10^th.  

The new platform gives you more flexibility to offer additional benefits and improve efficiency. We’ve built a strong foundation with key features and will continue to add carrier integrations and other enhancements.

Medicare Supplement

54 Carriers will be available for Medicare Supplement Quoting, 5 Carriers will be available for full integrated enrollment.

Features include:

• End-to-end enrollment integrations

Full enrollment form integration with Aetna, Cigna, Anthem, Fallon and IBX will be available to start, with MOO, Humana, and Aflac planned to release before AEP. Thirteen additional carrier enrollments are available via external links, with many more on the way!

• Underwriting eligibility alerts

Get alerts when an applicant is unlikely to pass underwriting using our Medicare Supplement needs assessment which captures drug and medical condition data.

• Easy transition to MA/MAPD

Quickly move from Medicare Supplement to MA/MAPD quoting and enrollment if underwriting logic suggests that Medicare Supplement may not be the best path. All client data is preserved between products.

• Post-enrollment bundling

Post-enrollment bundling experience creates significant efficiencies by passing captured drug and demographic data into DVH and PDP applications (displayed post sale).

Don't have a SunFire account? Learn more and request details here.

At LifeShield, they are constantly striving to empower agents to reach new heights of success. They understand the value you bring to their organization, and they are dedicated to providing you with the tools and support you need to thrive.

Give clients the freedom to choose. With this bundled solution from LifeShield, producers and clients can enjoy a unique and exclusive Medicare Supplement and Dental, Vision, and Hearing (DVH) combo sale opportunity with more benefits and more freedom – meeting clients' financial and coverage needs.

Become a LifeShield agent today and start providing your clients with unbeatable coverage at an affordable price.

About LifeShield

LifeShield emphasizes a customer-centric approach, aiming to provide policyholders with reliable coverage and personalized service. The company's goal is to meet the unique healthcare needs of its customers and offer peace of mind regarding healthcare expenses.

The LifeShield success story

At LifeShield, they are constantly striving to empower agents to reach new heights of success. They understand the value you bring to their organization, and they are dedicated to providing you with the tools and support you need to thrive.

The LifeShield success story

Over the past months, we've witnessed remarkable stories of agents who have unlocked their full potential with LifeShield. From streamlining their workflows to enhancing customer interactions, the impact of LifeShield on our agents has been truly inspiring.

Give clients the freedom to choose. With this bundled solution from LifeShield, producers and clients can enjoy a unique and exclusive Medicare Supplement and Dental, Vision, and Hearing (DVH) combo sale opportunity with more benefits and more freedom – meeting clients' financial and coverage needs.

Become a LifeShield agent today and start providing your clients with unbeatable coverage at an affordable price.

About LifeShield

LifeShield emphasizes a customer-centric approach, aiming to provide policyholders with reliable coverage and personalized service. The company's goal is to meet the unique healthcare needs of its customers and offer peace of mind regarding healthcare expenses.

In 2024, the insurance industry is poised to experience a significant surge in demand, thanks to a record number of Baby Boomers reaching retirement age. This demographic milestone opens up a vast opportunity for insurance sales, particularly in areas directly relevant to retirees. Products like Medicare Advantage, Medicare supplements, long-term care insurance, and life insurance policies that offer financial security and peace of mind to seniors are likely to see increased interest.

As this age group transitions into retirement, their focus shifts towards managing health expenses, securing lifelong income, and ensuring a legacy for their loved ones, making them ideal candidates for these types of insurance products.

Moreover, this shift isn't just about numbers; it's about changing needs and priorities. Financial planning services, annuities, and final expense insurance are also areas ripe for growth, as more Boomers seek to safeguard their retirement savings and plan for the future. Insurance agents and companies who can effectively communicate the value and relevance of their products to this demographic stand to benefit significantly.

The opportunity is here!

The role of an independent insurance agent catering to the senior demographic offers more than just a career; it presents a pathway to a fulfilling, flexible, and financially rewarding profession. In the face of the growing senior market, the ability to generate residual income, and the autonomy of being your own boss, this career path stands out as an excellent choice for those looking to make a positive impact while building a sustainable business. As the population ages, the need for knowledgeable, compassionate, and dedicated Medicare plan agents will only grow, making now an ideal time to step into this rewarding field.

Work with a trusted partner

We take pride in providing our agents with high quality senior insurance products that bring a sense of security and peace of mind to the nation's exploding senior population. Our experienced insurance marketing team provides our agents with a robust product portfolio, game-changing technology and unrivaled support. We look forward to showing you how we can personalize our services to help grow your business.

Related Article:
https://www.cbsnews.com/news/retirement-medicare-401k-what-to-know-peak-65/