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January 24th, 2025
2 min read
Are you an insurance agent scrolling through endless forums and blog posts, looking for ways to level up your Medicare Advantage sales game? Good news—you’ve struck gold! This isn’t just another boring sales pitch; it’s a roadmap to making your commissions soar while keeping your clients happy.
Imagine getting paid not just once but every single year your client stays on a plan. Medicare Advantage sales aren’t just about making a quick buck; they’re about building a financial safety net that grows with every policy you sell. Let’s break down why this opportunity is worth your time (and your hustle).
CMS (Centers for Medicare & Medicaid Services) sets the standard commission rates, so you’re working with a reliable and regulated earning structure. For 2025, you’re looking at:
$626 per policy in most states
$723 per policy in high-cost states (California, we see you!)
Sell 75 policies? That’s $46,950 in year one. Not too shabby, right?
Here’s where it gets better. Every policy you sell can keep paying you year after year. CMS-approved renewal rates are:
$313 per policy annually in most states
$362 per policy annually in high-cost states
As long as you keep your clients happy (which we’ll show you how to do), this becomes a reliable income stream that keeps giving—like that one friend who always brings extra snacks to the party.
Ready for some math magic? Let’s assume you sell 75 policies annually with an 80% client retention rate:
Year 1:
First-year commissions: 75 policies x $601 = $45,075
Year 2:
First-year commissions: $45,075
Renewal commissions (80% retention of Year 1 policies): $18,780
Total for Year 2: $65,850
Year 3:
First-year commissions: $45,075
Renewal commissions (Year 1 + Year 2 policies): $37,530
Total for Year 3: $84,750
Year 4:
First-year commissions: $45,075
Renewal commissions (Year 1 + Year 2 + Year 3 policies): $56,310
Total for Year 4: $103,650
Year 5:
Total income grows to over $121,020. Yep, that’s what compounding commissions look like!
Buy High-Quality Leads: No, not those shady internet ones. Partner with trusted vendors.
Go Digital: Facebook Ads, Google Ads, maybe even a cheeky TikTok if you’re feeling bold. Seniors are online now—go find them.
Referrals: Your current clients know other Medicare-eligible folks. Ask and ye shall receive!
Host Local Seminars: People love free info. Use tools like PSM’s Medicare 101 presentation to wow them.
Community Connections: Senior centers, libraries, coffee shops—anywhere your target audience hangs out.
Direct Mail: Old-school but effective. A personalized mailer with a call to action works wonders.
Annual Reviews: Show them you care by ensuring they’re always on the best plan.
Cross-Sell: Dental, vision, hospital indemnity plans—your clients will thank you.
Regular Communication: Send newsletters, updates, or even birthday cards. (Who doesn’t love birthday mail?)
Build a Professional Website: Make it easy for clients to learn about you and contact you.
Social Media: A Facebook post a week goes a long way. Share success stories, Medicare tips, or even a meme or two.
Online Reviews: Happy clients? Ask them to spread the love with reviews.
Set measurable goals.
Review what’s working (and what’s not).
Celebrate small wins—you’re building something incredible.
Aside from the obvious earning potential, Medicare Advantage sales let you:
Build a recession-proof career.
Create a legacy with your book of business.
Sleep well at night knowing you’re helping people get the coverage they need.
At PSM Brokerage, we’re more than just a resource—we’re your teammate. From cutting-edge marketing tools to personalized support, we’ll help you crush your goals. Let’s build your Medicare Advantage empire together.
Contact us today and let’s make this year your most profitable yet!
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*For agent use only. Not affiliated with the U. S. government or federal Medicare program. This website is designed to provide general information on Insurance products, including Annuities. It is not, however, intended to provide specific legal or tax advice and cannot be used to avoid tax penalties or to promote, market, or recommend any tax plan or arrangement. Please note that PSM Brokerage, its affiliated companies, and their representatives and employees do not give legal or tax advice. Encourage your clients to consult their tax advisor or attorney.