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March 28th, 2025
2 min read
When it comes to selling Medicare plans, a smooth enrollment experience doesn't just benefit the client—it protects your reputation and keeps you out of the dreaded CTM (Complaint Tracking Module) reports. This quick guide breaks down the most common drivers of complaints and how you can stay ahead of them.
Before diving into benefits, make sure you're speaking to the decision-maker. Then, focus on:
Knowing your plans—inside and out.
Clear communication—don’t gloss over any details.
Full disclosure—highlight all benefits, especially the ones that generate the most confusion:
Spending account cards
Dental, vision, and hearing
Transportation services
These are often the root of customer complaints—so slow down and explain clearly.
Always ask the beneficiary directly: "Do you make your own healthcare decisions?"
If a Power of Attorney (POA) or Legal Guardian is present, confirm their authority and let them know CMS may require proof later.
A Late Enrollment Penalty can sneak up on clients who go without creditable drug coverage for 63+ days. Let them know in advance:
What it is
When it applies
How it impacts their costs long term
No surprises = fewer complaints.
If you're enrolling someone in a Chronic Care Special Needs Plan (C-SNP), don’t skip the fine print:
Explain eligibility clearly
Let them know they need to get the Verification of Chronic Condition (VCC) form completed by their doctor
Stress the deadline: no VCC by the end of month two = disenrollment
The Part B Giveback is great—but only if it's explained well. Be sure your clients understand:
It may take up to 3 months to show up
Reimbursements are retroactive
It’s typically applied to their Social Security check
If they don’t pay Part B through Social Security, their monthly bill to Medicare is reduced
Railroad retirees? It goes to their Railroad Retirement benefit
For Veterans with TRICARE for Life or CHAMPVA, enrolling in a Medicare Advantage Plan requires extra clarity. Tell them:
They must use providers in the plan’s network
They’ll need to coordinate to get secondary coverage from TRICARE or CHAMPVA—or submit reimbursement forms
Honors plans can be appealing, but make sure your clients know:
VA and Medicare Advantage don’t coordinate
VA Healthcare only covers services by VA providers or pharmacies
Non-VA prescriptions typically can’t be filled at VA pharmacies unless approved by a VA doctor
Avoiding CTMs is all about transparency, education, and taking the time to understand your client's situation. When you empower your clients with the right information, everyone wins.
*For agent use only. Not affiliated with the U. S. government or federal Medicare program. This website is designed to provide general information on Insurance products, including Annuities. It is not, however, intended to provide specific legal or tax advice and cannot be used to avoid tax penalties or to promote, market, or recommend any tax plan or arrangement. Please note that PSM Brokerage, its affiliated companies, and their representatives and employees do not give legal or tax advice. Encourage your clients to consult their tax advisor or attorney.