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Medicare Blog | Medicare News | Medicare Information

AIG: New 9-Month Commission Advance Reminder

Posted by www.psmbrokerage.com Admin on Thu, Apr 28, 2022 @ 09:21 AM

Effective April 11: 9-month commission advances will be available when you sell SimpliNow Legacy  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
 
AIG Logo
 
 

Tags: aig

2022 Medicare Supplement Buyer's Guide Now Available

Posted by www.psmbrokerage.com Admin on Wed, Apr 27, 2022 @ 03:53 PM

Tags: Medicare Supplement, Guide

Prosperity Life: Time to stack up the sales! Agent incentive starting in May

Posted by www.psmbrokerage.com Admin on Wed, Apr 27, 2022 @ 03:14 PM

Tags: Medicare Supplement, Prosperity Life

Senior Market Insurance Guides

Posted by www.psmbrokerage.com Admin on Wed, Apr 27, 2022 @ 01:45 PM

Tags: Guide

Selling Medigap: New Agent Guide to Medicare Supplement Insurance

Posted by www.psmbrokerage.com Admin on Wed, Apr 27, 2022 @ 11:11 AM

Tags: Medicare Supplement, Guide

Cross Marketing in the Senior Insurance Market

Posted by www.psmbrokerage.com Admin on Fri, Apr 22, 2022 @ 09:34 AM

Cross Marketing Senior Insurance-1

During a recent conversation with an agent, he inquired about boosting his revenue beyond just selling more Medicare supplement policies. Without hesitation, he posed another question: "How can I enhance customer retention?"

The good news is that the solution to both queries lies in the same strategy - Cross Marketing. Not only does cross marketing drive revenue by increasing product sales and commissions, but it also fosters customer loyalty. Research indicates that clients with three or more products from the same agent are significantly more loyal.

By engaging in cross marketing, not only will you see a rise in revenue but also in customer retention. Clients who have multiple products with you are less likely to switch to another agent, as they trust your expertise and value the relationship built over time.

In essence, cross marketing leads to increased revenue, retention, and overall business growth. Let's delve into the what, when, and how of cross marketing to maximize its potential.

What to Cross Market

What we cross market is often dictated by what our lead product is. For example, if we're leading with Medicare supplement or Medigap policies, generally, Dental Vision Hearing, Prescription Drug Plans, and maybe a life product like final expense, or even annuities are usually our biggest cross-market opportunities.

If it's not a Med Supp, maybe it's a Medicare Advantage plan, then it's more likely to be Hospital Indemnity, Home Healthcare, and Critical Illness type products.

So, that's what we're going to cross market, but when are we going to sell it?

When to Cross Market

Determining when to engage in cross marketing often hinges on the stage of the client's customer journey. Personally, I find that the opportune moment is while you have them on the phone.

If that's not feasible, post-sale cross-marketing is also a viable option. In this case, we can leverage technology to sift through our customer database and pinpoint the most promising cross marketing prospects. This enables us to craft targeted campaigns for maximum impact.

How to Cross Market

Approaching cross marketing requires impeccable timing. When focusing on cross marketing at the point of sale, it's crucial to craft effective scripts and offer thorough training to our agents. This equips them to present a well-rounded package of products that address both risks and benefits, tailored to meet each client's specific needs.

On the flip side, for post-sale cross marketing, technology plays a vital role. Utilizing automated campaigns through email, text, or direct mail can unearth valuable cross marketing opportunities within our existing customer base. Adding a personal touch, like reaching out to clients via phone calls, can also open up discussions about additional products that enhance their coverage and mitigate any remaining risks.

Ultimately, the aim of cross marketing is not only to boost revenue but also to enhance customer retention. Starting with a single product can serve as a manageable entry point for newer agents looking to dive into cross marketing. By gradually expanding the product portfolio and engaging in meaningful client conversations, you'll not only drive sales but also nurture relationships and deliver tailored coverage that meets their unique requirements.

Embracing the mutually beneficial nature of cross marketing can pave the way for substantial business growth.

A Cross Marketing Success Story

Let me share a fantastic success story with you. A close agent colleague of mine recently decided to expand his product offerings. While he was primarily focused on selling Medicare supplements and hadn't delved into cross-selling, he took my advice and introduced dental and vision coverage into his sales conversations.

The outcome? In just one year, his commissions soared by an impressive 37%!

It's not about reinventing the wheel; sometimes, all it takes is introducing a valuable product and discussing its benefits. A simple addition to your portfolio can resonate with a portion of your clients and lead to increased sales.

If you're navigating the world of cross-marketing and could use some guidance, don't hesitate to reach out to us at PSM. Our seasoned marketing team is here to assist you in identifying the right products for cross-marketing, creating compelling packages, and executing effective post-sale strategies.

We're eager to hear from you, learn more about your business, and address any challenges you may be encountering. Together, we can craft solutions that drive your success.

Looking for more helpful resources? Visit our Guides Page.

We appreciate you taking your time to check this out, and we wish you the best of luck.

“Cross-selling occurs when an opportunity to sell a Medicare plan is also utilized to sell a non-health related product (such as life or home insurance or financial planning services). This activity is prohibited by CMS during individual appointments, marketing/sales events or when providing Medicare plan enrollment materials to consumers. Review the current Medicare Advantage Marketing Regulations and make sure you’re complying with Medicare’s rules regarding cross-selling.”

 

Tags: cross marketing, cross selling

Get ready: New Cigna Med Supp product and 20% discount in TX!

Posted by www.psmbrokerage.com Admin on Wed, Apr 20, 2022 @ 04:23 PM

Tags: Cigna Medicare Supplement, Texas

Video | Instant Issue Hospital Indemnity Plans on GTL's Agent Portal

Posted by www.psmbrokerage.com Admin on Wed, Apr 20, 2022 @ 02:33 PM

 

Less time waiting.

More time selling.

 

Watch our short video and see how easy it is to submit Advantage Plus and Advantage Plus Elite applications and instantly issue policies on the Agent Portal.

Watch Video
Visit Agent Portal

 
 

Contact PSM today with any questions or to get supplies by calling 800-998-7715 or by emailing info@psmbrokerage.com 

 
 

Not appointed with GTL? Request details here

FOR AGENT USE ONLY - Cannot be distributed to the public or used in any consumer solicitation. 
 

Tags: Hospital Indemnity, GTL

Product Spotlight: Great Western Final Expense Plans

Posted by www.psmbrokerage.com Admin on Mon, Apr 18, 2022 @ 02:46 PM

Tags: Great Western

Cigna Med Supp products in new states with a 20% discount

Posted by www.psmbrokerage.com Admin on Mon, Apr 18, 2022 @ 02:02 PM

 
Cigna Health Insurance

Cigna Supplemental Benefits

Cigna Health and Life Insurance Company

Cigna National Health Insurance Company

MAKE LIFE MORE REWARDING

Med Supp products now available in new states

Medicare Supplement with more rewards

They're here! Our Medicare Supplement products are now available for sale in new states. Cigna Health and Life Insurance Company (CHLIC) is available in DE, ME, & WY and Cigna National Health Insurance Company (CNHIC) is available in KY & OK.

Multi-policy discount for your customers

A reminder that we have increased our multi-policy discount in select states. Customers in households where more than one person enrolls or is enrolled in an individual Medicare Supplement policy provided by Cigna can earn a multi-policy discount of 20% in DE, KY, OK & WY. 

Rewards for you:

  • NEW! Earn $200 for every application you write for underwritten Medicare Supplement Plans F, G, N, and Open Enrollment Plan N from April 18 to May 31, with a minimum of four applications for DE, KY, OK & WY.1 Start selling today!
  • After May 31, 2022, earn $1002 for every application you write for underwritten Medicare Supplement Plans F, G, N, and Open Enrollment Plan N with a minimum of four applications for DE, KY & OK

ARLIC, CHLIC, and Loyal

Don't forget that, effective May 6, our Medicare Supplement products, insured by American Retirement Life Insurance Company (ARLIC), will no longer be available for sale under your distribution in DE, KY & WY. 

Cigna Health and Life Insurance Company (CHLIC) Medicare Supplement products will also no longer be available for sale under your distribution in KY & OK.

Loyal American Life Insurance Company (Loyal), Medicare Supplement products will no longer be available for sale under your distribution in ME. 

All applications for ARLIC, CHLIC, and Loyal Medicare Supplement products in DE, KY, ME, OK & WY must be signed by May 5 and must be in our office by May 20.


Together All The Way

Tags: Cigna Medicare Supplement

Happy Easter from PSM

Posted by www.psmbrokerage.com Admin on Wed, Apr 13, 2022 @ 08:47 AM

AIG: New Social Security payment processing!

Posted by www.psmbrokerage.com Admin on Tue, Apr 12, 2022 @ 01:23 PM

Tags: aig

Mutual of Omaha: New Rates Filed in TEXAS!

Posted by www.psmbrokerage.com Admin on Tue, Apr 12, 2022 @ 01:07 PM

Tags: Mutual of Omaha Medicare Supplement

CMS finalizes 8.5% rate hike for Medicare Advantage, Part D plans in 2023

Posted by www.psmbrokerage.com Admin on Thu, Apr 07, 2022 @ 02:26 PM

Tags: Medicare Advantage News

AIG: Fast Start Bonus Program

Posted by www.psmbrokerage.com Admin on Thu, Apr 07, 2022 @ 11:09 AM

Tags: aig

Mutual of Omaha: New Medicare Supplement Plans in Iowa, Wisconsin, and West Virginia

Posted by www.psmbrokerage.com Admin on Thu, Apr 07, 2022 @ 10:03 AM

 

 

Tags: Mutual of Omaha Medicare Supplement

Aetna: Now through June 30: You can earn $100 per qualifying Med Supp app

Posted by www.psmbrokerage.com Admin on Tue, Apr 05, 2022 @ 02:08 PM

Tags: Aetna Medicare Supplement, Aetna Supplemental

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