8 Simple Ways to Get More (and Better) Client Referrals

Ask for Referrals (Without the Awkwardness!)

Some agents feel uncomfortable asking for referrals, worried they’re imposing on clients. But think of it this way: Referrals are a form of “social currency,” a way clients can share a quality service they trust. People enjoy recommending things that work well for them—it builds their reputation too!

Here’s how to request referrals confidently, creating a win-win for both you and your clients.

1. Change Your Mindset

Instead of thinking about asking for favors, reframe it as helping your clients enhance their social status. By recommending your services, clients are connecting friends to a reliable, helpful agent who can make a positive impact.

"I’m helping clients help others by connecting them to an agent they can trust."

If you’re not convinced of this mindset shift, the issue may be deeper than just asking for referrals—it’s about seeing yourself as an asset.

2. Implement a Referral Bonus Program

A referral program provides clients with an extra incentive to recommend you. Create a system that’s easy to understand and replicate, like giving out rewards or small tokens of appreciation.

Benefits of a Referral Program:

• It’s easy to explain to clients, and they’re more motivated to refer you.
• You can provide promotional materials, like brochures, that clients can pass on.
• Clients know what to expect, making the process smoother and more predictable.

"An effective referral program keeps clients happy and motivated to refer friends."

3. Ensure Your Contact Info Is Accessible

Clients can’t refer you if they don’t have your contact information handy! Make sure to:

• Be saved in your clients’ contacts and in their family members’ contacts.
• Emphasize the value of having your contact info in case of emergencies.

For example, if a client’s family member needs to reach you for assistance with a policy, everyone knows exactly how to contact you.

4. Make Business Cards Referral-Friendly

Create business cards with a blank space labeled “Referred by _______.” When giving the cards to clients, fill in their name. This makes it easy for them to pass your card along to others with a personal endorsement.

"Giving clients referral-friendly business cards makes it easier and more personal for them to recommend you."

5. Help Clients Identify Ideal Referrals

One reason clients hesitate to refer is the fear they might recommend someone who isn’t a good fit. Eliminate this worry by explaining the types of clients you serve best. Be careful to describe clients similar to your existing client, so they know they’re with the right agency.

Example Exercise:

• Exercise 1: Ask, “Think of a friend who would appreciate ensuring their loved ones are protected. Who comes to mind?”
• Exercise 2: Try, “Think of a neighbor who might benefit from financial planning.” Specific prompts make it easier for clients to recall someone.

"When clients have a specific person in mind, referring becomes natural."

6. Add a Referral Prompt to Your Email Signature

Your email signature is valuable real estate! Consider adding a small line that reads, “Know someone who could benefit from my services? Please forward my contact info.” This gentle reminder can prompt clients to refer you when they’re sharing your email with others.

7. Showcase Referrals on Social Media

When you receive a referral, thank the client publicly on your social media (with their permission, of course). Posting about referrals has multiple benefits:

• It shows clients you appreciate their trust.
• Other followers see that clients value your services enough to refer friends.
• It reinforces to existing clients that your service is well-regarded and trusted.

"Every referral is a public endorsement of your service—let people see it!"

8. Use LinkedIn’s Connections for Introductions

LinkedIn is a fantastic tool for referrals. If you see a potential client who’s connected through a mutual contact, consider reaching out to your shared connection and requesting an introduction. This way, you’re leveraging existing relationships for a warm introduction.

"LinkedIn can turn a cold connection into a warm introduction—use your network to your advantage."

Final Thoughts: Make Referrals a Natural Part of Your Business

Referrals don’t have to be awkward or feel like an ask. When done correctly, you’re helping clients share a quality service that they believe in, while expanding your reach organically.

If these ideas help you, please share this article with someone else who might appreciate it—referrals aren’t just for business, they’re a way of helping each other succeed.