2025 Registration and Training for Marketplace Agents and Brokers

Registration and Training for Marketplace Agents and Brokers

Plan year 2025 Marketplace registration and training is now available for new and returning agents and brokers on the Marketplace Learning Management System (MLMS). Plan year 2025 Marketplace training is available in English and Spanish.

New Agents and Brokers

Agents and brokers who are new to the Marketplace this year, or who did not complete plan year 2024 registration and training, are required to take the full Individual Marketplace training for plan year 2025. New agents and brokers can take Individual Marketplace training through the MLMS or the HHS-approved vendor(s).

Review this tip sheet for new agents and brokers (PDF) to help you through the registration and training steps.

You can also review the slides from this year’s Health Insurance Marketplace Registration & Training for New Agents and Brokers webinar. (PDF)

Returning Agents and Brokers

Agents and brokers who completed plan year 2024 Individual Marketplace registration and training will be eligible to take a shorter training for plan year 2025 as well as optional review modules. Returning agents and brokers can take training through the MLMS or the HHS-approved vendor(s).

Review this tip sheet for returning agents and brokers (PDF) to help you through the registration and training steps.

You can also review the slides from this year’s Health Insurance Marketplace Registration & Training for Returning Agents and Brokers webinar. (PDF)

Help On Demand for Agents and Brokers

Help On Demand is a consumer assistance referral system that connects consumers seeking assistance with Marketplace-registered, state-licensed agents and brokers in their area who can provide immediate assistance with Marketplace plans and enrollments. Help On Demand is a CMS-contracted service developed and hosted by Help On Demand (formerly known as BigWave Systems). Only agents and brokers who have completed Marketplace training and registration are eligible to participate in Help On Demand. If you are already registered to participate in Help On Demand, you can log into your account at https://marketplace.helpondemand.com

Small Business Health Options Program (SHOP)

To participate in SHOP, agents and brokers must complete an MLMS profile and execute the SHOP Privacy and Security Agreement. Agents and brokers are strongly encouraged to complete the associated training, but it is not required.

For more information about participating in SHOP, visit the SHOP page.

Agent and Broker Federally-facilitated Marketplace (FFM) Registration Completion List

The Agent and Broker FFM Registration Completion List (RCL) contains the National Producer Numbers (NPNs) for agents and brokers who have completed Marketplace registration for the current year. CMS posts this list as frequently as daily. All NPNs are self-reported by the agent or broker during Marketplace registration, and should be validated against state and/or other The National Association of Insurance Commissioners (NAIC) records to confirm state licensure.

CMS is updating the agent/broker licensure validation methodology in some states. Agents and brokers who do not have an approved health-related Line of Authority (LOA), as determined by their resident state, do not have access to Marketplace systems and are not allowed to assist consumers with Marketplace enrollment.

Agents and brokers can check their resident state licensure requirements to ensure they have an approved health-related LOA. State licensure questions should be directed to the resident State Department of Insurance authority found at the National Insurance Producer Registry (NIPR) at https://nipr.com/licensing-center/add-a-line-of-authority.

The Agent and Broker FFM Registration Termination List (RTL) contains the NPNs for agents and brokers whose FFM agreements and registration have been terminated by CMS. Termination is described in regulation at 45 CFR 155.220(f)-(g).

Issuers, web-brokers, and agents and brokers can access the RCL and RTL by following the link below:

Data.Healthcare.Gov Registration Status Lists Landing Page

Source:
https://www.cms.gov/marketplace/agents-brokers/registration-training

ACA Resources:

• ACA Sales Opportunities
• Agent Guide on How to Sell ACA Insurance
• How to get FFM Certified to sell Health Insurance
• ACA Open Enrollment: Key Dates and Tips