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Medicare Advantage Opportunities

Dual Eligible Special Needs Plans

An Agents Guide to Selling D-SNP Plans

A comprehensive resource designed to equip you with the knowledge, tools, and strategies needed to effectively navigate and sell Dual Special Needs Plans to eligible beneficiaries.

older couple holding hands smiling

1.) Introduction

The Medicare landscape is constantly evolving, and within it, a critical group remains largely overlooked: the Dual Eligibles. This group, comprising around 12 million Americans or 20% of the Medicare demographic, finds itself at the crossroads of Medicare and Medicaid eligibility.

Surprisingly, fewer than 30% of Dual Eligibles are taking advantage of Medicare Advantage or Special Needs Plans (D-SNPs). This gap has sparked a significant increase in the availability of Special Needs Plans and brought this demographic to the forefront of Medicare Advantage providers' strategies across the country.

For licensed agents specializing in Medicare offerings, delving into the Dual Eligible/Special Needs Plan arena is a strategic move. The distinct enrollment periods and rules for D-SNPs open the door to continuous sales opportunities, bypassing the constraints of the Annual Enrollment Period (AEP) and the Open Enrollment Period (OEP).

The Statistics

Dual Special Needs Market by the Numbers

2.) What is a D-SNP? 

Dual Eligible Special Needs Plans, commonly known as D-SNPs, represent a unique category within Medicare Advantage plans, tailored specifically for individuals who simultaneously qualify for both Medicare and Medicaid.

The availability of D-SNPs, along with the scope of benefits they offer, is determined by state regulations. Typically, these plans might include a variety of benefits without any monthly premiums, such as:

  • No-cost premiums
  • Support for coordinating care
  • Benefits for vision and hearing care
  • Quarterly allowances for over-the-counter items
  • Transportation services
  • Access to telehealth
  •  Gym memberships
  • Coverage for prescription drugs under Part D
couple walking on

D-SNPs consolidate hospital care (covered under Medicare Part A), medical services (covered under Medicare Part B), and prescription medication (covered under Medicare Part D) into a cohesive plan. These plans often provide additional social services to assist in managing the dual benefits of Medicare and Medicaid for beneficiaries.

It’s important to note the difference between a D-SNP and a Medicare Advantage Medicare-Medicaid Plan (MMP). D-SNPs cater to a broader dual-eligible population, while MMPs are designed exclusively for those fully eligible for both Medicare and Medicaid, subject to more restrictive state-specific criteria. MMPs, introduced in 2014, are available in limited counties nationwide.

D-SNPs are categorized into five distinct types, each offering different levels of Medicaid coverage:

  • All Dual
  • Full Benefit
  • Medicare Zero Cost Sharing
  • Dual Eligible Subset
  • Dual Eligible Subset Medicare Zero Cost Sharing

The specifics of these categories will be elaborated on in the following sections.

3.) Who is Eligible for a D-SNP

Eligibility for the Dual Eligible Special Needs Plan (D-SNP) requires simultaneous qualification for both Medicare and Medicaid programs. To be eligible for Medicare, individuals must either be aged 65 or older, or possess a qualifying disability.

Medicaid eligibility hinges on an individual's financial status, necessitating that both their income and assets do not exceed specific thresholds set by their respective state. The D-SNP program specifically caters to this intersecting demographic, characterized by the following attributes:

  1. Members are simultaneously enrolled in both Medicare and Medicaid, fulfilling the eligibility criteria for each.
  2. This group represents a more susceptible segment of Medicare beneficiaries.
  3. It encompasses individuals both above and below the age of 65, including those who are eligible due to disability.
  4. Their healthcare needs often lead to higher costs.
  5. Eligibility for Medicaid typically signifies lower income levels and a self-reported poorer health status in comparison to other Medicare beneficiaries.

4.) What are the Related Medicaid Eligibility Categories?

Individuals who are dual eligible can be categorized into one of seven distinct Medicaid eligibility brackets. It's important to note that eligibility criteria can differ from state to state, introducing variations in these categories.

Broadly, the categories for Medicaid eligibility are as follows:

  • Qualified Medicare Beneficiary (QMB) Only
  • QMB Plus
  • Specified Low-Income Medicare Beneficiary without additional Medicaid (SLMB) Only
  • Specified Low-Income Medicare Beneficiary with additional Medicaid (SLMB) Plus
  • Qualifying Individual (QI)
  • Qualified Disabled and Working Individual (QDWI)
  • Other Full Benefit Dual Eligible (FBDE)

Below, you'll find a chart detailing which D SNP types individuals might be eligible for, based on their Medicaid category. It's worth mentioning that Special Needs Plans may not be accessible in all areas across the United States. For further information on these or any other plans, we encourage you to reach out to our knowledgeable marketing team.

5.) D-SNP Type Definitions

  All-Inclusive Dual Eligible Special Needs Plans:

The All-Inclusive Dual (D-SNP) caters to beneficiaries who qualify for Medicare Advantage and are also eligible for Medicaid support through a State or Territorial plan. This type of D-SNP is inclusive, welcoming all dual eligible individuals, ranging from those with comprehensive Medicaid benefits to those receiving limited cost-sharing support.

  Comprehensive Benefit D-SNPs serve individuals eligible for:

Full Medicaid benefits for any given month under any eligibility category specified by the Medicaid State Plan, or comprehensive benefits through a demonstration under Section 1115 of the Act; or, Medical support under Section 1902(a)(10)(C) of the Act (for the Medically Needy) or Section 1902(f) of the Act (for states employing stricter eligibility criteria than the SSI program), provided the individual was eligible for medical support at any time during the month.

  Medicare Zero Cost-Sharing D-SNPs:

This D-SNP variant restricts its enrollment to Qualified Medicare Beneficiaries (QMBs) and QMBs receiving comprehensive Medicaid benefits (QMB+), which are the dual eligible beneficiary categories exempt from financial responsibility for Medicare Parts A and B cost-sharing. Notably, QMB-only individuals are not entitled to full Medicaid benefits and might incur Medicaid cost-sharing.

  Targeted D-SNPs / Medicare Zero Cost Sharing D-SNPs:

Targeted Dual Eligible D-SNPs may either incorporate cost sharing (Targeted Dual Eligible Subset) or exclude cost sharing (Targeted Dual Eligible Subset Medicare Zero Cost Sharing), providing flexibility in plan design to meet diverse beneficiary needs.

Authorized by the Affordable Care Act (ACA) in 2010, Fully Integrated Dual Eligible Special Needs Plans (FIDE SNPs) represent a unique D-SNP aimed at seamlessly integrating Medicare and Medicaid services. FIDE SNPs, however, are available on a much more limited basis compared to other types.

FIDE SNPs are required to fulfill specific criteria, notably contracting with the state to offer Medicaid long-term care benefits and services in alignment with state policy through risk-based financing mechanisms. They are also tasked with coordinating the delivery of both Medicare and Medicaid health and long-term care services. Of all D SNPs, only 11 percent (45 out of 393 plans) qualify as FIDE SNPs. For additional information, refer to chap. 16b, section 40.4.3.

 

Type of D-SNP Eligible Medicaid Category
QMB QMB + SLMB SLMB + QI QDWI FBDE
All Dual Yes Yes Yes Yes Yes Yes Yes
Full Benefit No Yes No Yes No No Yes
Medicare Zero Cost Sharing Yes Yes No No No No No
Dual Eligible Subset (Cost Sharing) Yes Yes Yes Yes Yes Yes Yes
Dual Eligible Subset Medicare Subset Zero Cost Sharing Yes Yes Yes Yes Yes Yes Yes

 

6.) D-SNP Enrollment

New! Effective January 1, 2025, the quarterly Dual/LIS SEP will sunset. It will be replaced by a new Dual/LIS SEP that will allow dually eligible and LIS-only eligible individuals to elect a standalone prescription drug plan (PDP) in any month.

In addition, effective January 1, 2025, a new Integrated Care SEP will allow full-benefit dually eligible individuals to elect an integrated dual eligible special needs plan (D-SNP) in any month to align coverage with a Medicaid managed care organization.

CMS designed this resource [New SEPs for Dually Eligible and LIS Individuals (PDF)] to provide an overview of the new SEPs and help anyone who assists dually eligible and LIS-only eligible individuals with their Medicare coverage choices to better understand eligibility for and availability of both SEPs. 

7.) Where to Find D-SNP Prospects

Individuals eligible for Dual Special Needs Plans (D-SNPs) typically inhabit urban or economically challenged regions. Their reliance on Welfare and Social Security benefits provides a valuable indicator for your outreach efforts. The timing and location of your search are equally critical.

 

Below are tailored suggestions to guide your initial steps.

Remember, this audience faces multiple hurdles and will require extra effort from you to grasp the full advantages of D-SNPs. Success in this arena belongs to those with a genuine desire to make a difference.

Merely distributing flyers and business cards is not enough to foster meaningful connections. Direct, on-the-ground interaction is essential for effectively communicating with this demographic, who often benefit from additional support and clarity.

Investing time and showing up in their environment can be either challenging or rewarding, influenced largely by your approach and attitude.

If you're open to setting up information booths at local events, or lending a hand at community centers and food banks, then engaging with the D-SNP market could significantly benefit your business.

8.) Is the D-SNP Market Right for Me?

Dual Eligible beneficiaries can join or switch D SNPs more often than other plans, so a human touch is required. They will need to know you have their best interest in mind and that you can genuinely help them. At the end of the day it’s not rocket science.

Like any group of customers, the only way to keep them from moving their business elsewhere is by taking good care of them. D-SNPs can be a great way to grow your business all year round. By being a go to resource on special needs plans you will be rewarded by a loyal group of clients.

Note: Ensure you are following all CMS guidelines to stay compliant. The Special Needs Plan FAQ from CMS can also help answer any questions you may have. 

9.) D-SNP Tips for Agents

Staying compliant with regulatory requirements is crucial for insurance agents to avoid legal issues and maintain their professional standing. At PSM Brokerage our compliance department helps agents navigate regulatory requirements confidently and stay updated on the latest changes.

Understand Dual Eligibility

Be Familiar with Medicaid Coordination

Offer Personalized Support

Stay Informed on State-Specific Rules

What is the DSNP Disclaimer?

*For agent use only. Not affiliated with the U. S. government or federal Medicare program. This website is designed to provide general information on Insurance products, including Annuities. It is not, however, intended to provide specific legal or tax advice and cannot be used to avoid tax penalties or to promote, market, or recommend any tax plan or arrangement. Please note that PSM Brokerage, its affiliated companies, and their representatives and employees do not give legal or tax advice. Encourage your clients to consult their tax advisor or attorney.