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CMS has proposed new regulations that will impact agent and broker compensation – as well as potentially disrupt the FMO support model. Time is running out for your voice to be heard and influence the final rule!

Precision Senior Marketing is actively engaging with CMS, and subsequently lawmakers in DC, to influence the final language of the proposed rule. The first and primary method to influence the final rule is through the comment letter process. Comment letters on this proposed rule are due to CMS no later than January 5^th at 5PM ET.

As a critical stakeholder, we encourage you to write your own letter to CMS explaining the significant value that Agents and FMOs provide to American seniors in MA distribution and post-enrollment support. Your efforts here can play a vital role in shaping the final rule that CMS will enact. To help you draft an effective 1-page comment letter, we have provided detailed guidance on yourFMO.com.

NOTE: CMS discounts form / templatized letters – so to ensure the greatest impact of your submission, we have provided bullets for you to consider to include or summarize, in your words, for your own unique letter. This should allow you to craft an impactful letter in as little as 10 minutes.

Will you join us in the effort to protect agents, brokers, and FMOs – and educate Washington on the vital role we play in ensuring consumers are placed in the right plan for their healthcare needs?

For Agent Use Only. Not for the general public.

As you’re aware, CMS recently issued proposed amendments to its regulations governing the 2025 Medicare Advantage Program (MA) and Medicare Prescription Drug Benefit Program (PDP). Click here to read the proposed rules.

As conversations about these proposed rules have continued with our partners and throughout our industry, there remains much confusion surrounding the impact these proposed rules may have on our industry. As such, we’ve prepared a FAQ page designed to clarify our interpretation of the rules and how you should view them.

This matter impacts everyone. In collaboration with our partners at Amerilife and our Carrier Partners, we are actively engaged in discussions with CMS to convey our concerns about the proposed rule and its negative implications for Medicare.

The deadline for submitting comments on the proposed rule to CMS is approaching quickly. We encourage you to take the opportunity to write and send your own letters to CMS and your elected officials to make your voice heard.

    DEADLINE TO COMMENT IS JANUARY 5, 2024    

SUBMIT COMMENTS TO CMS

We appreciate your dedication to serving your clients, and in turn, we are devoted to supporting you. United, we can strive to prevent CMS from implementing this proposed policy. Thanks for your assistance.

The insurance industry, especially in the realm of Medicare plans, presents a landscape brimming with opportunities for those seeking a blend of autonomy, financial stability, and the satisfaction of providing a valuable service. As an independent insurance agent specializing in Medicare plans, you stand at the forefront of a rapidly growing market, offering vital services to a demographic that is expanding each year: seniors.

The Expanding Senior Market

The demographic landscape of the United States is undergoing a significant shift. With the Baby Boomer generation reaching retirement age, there is an unprecedented increase in the population of seniors. Statistics indicate that by 2030, all Baby Boomers will be over the age of 65, thereby expanding the senior market substantially. This growth translates into a growing need for Medicare plans, tailored to meet the diverse health care needs of the aging population.

Unlike many other professions, where income is directly tied to the hours worked, Medicare plans offer the potential for earning a recurring income on policies sold. This means that each policy sold can continue to provide income for years, compounding over time as you build your client base. This structure offers not only a steady income stream but also the peace of mind that comes with financial stability.

Autonomy and Flexibility

Being an independent agent means being your own boss. This autonomy allows you to set your own schedule, choose your clients, and create a work-life balance that suits your lifestyle. Whether you prefer to work from home, set up an office, or be on the move, the flexibility inherent in this career path supports a variety of working styles and preferences. This level of independence is particularly appealing to those who thrive in an environment where they can take charge of their business growth and direction.

The satisfaction of providing a service that helps people understand and access the healthcare they need cannot be overstated. It’s a role that not only benefits your clients but also brings a deep sense of personal fulfillment.

The opportunity is here!

The role of an independent insurance agent selling Medicare plans offers more than just a career; it presents a pathway to a fulfilling, flexible, and financially rewarding profession. In the face of the growing senior market, the ability to generate residual income, and the autonomy of being your own boss, this career path stands out as an excellent choice for those looking to make a positive impact while building a sustainable business. As the population ages, the need for knowledgeable, compassionate, and dedicated Medicare plan agents will only grow, making now an ideal time to step into this rewarding field.

With approximately 10,000 individuals in the United States becoming eligible for Medicare each day, finding the right Field Marketing Organization (FMO) to partner with is crucial for achieving success. PSM goes above and beyond to empower independent agents, agencies, and brokers by offering unparalleled insurance products, exceptional back-office support, and a wealth of valuable tools and resources.

We take pride in providing our agents with high quality senior insurance products that bring a sense of security and peace of mind to the nation's exploding senior population. Our experienced insurance marketing team provides our agents with a robust product portfolio, game-changing technology and unrivaled support. We look forward to showing you how we can personalize our services to help grow your business.

Precision Senior Marketing was founded in 2006, in Austin, Texas. In the intervening time with almost two decades of experience, PSM has grown to a nationwide footprint, with a mission to empower agents to honestly and ethically help people live longer, healthier and more financially secure lives.

Mutual Sales Leaders 2025 - Dublin

Dublin is considered the friendliest city in Europe, if not in the entire world. Kindness and politeness are baked into the city’s honest, down-to-earth culture, which is evident on the cobblestone streets as locals look each other in the eye and salute each other with a jolly “dia dhuit” — or hello.

So, channel the Irish spirit of hard work and become an honorary Dubliner by qualifying for Mutual Sales Leaders 2025, where we’ll raise a glass to your success and recognize you for your outstanding achievements.

You belong in Dublin in 2025!

Visit the Places That Shaped Dublin

The people of Dublin are fiercely proud of their city’s rich history. Dublin was established more than 1,000 years ago on the east coast of Ireland, and many of the places that helped define the traditions, customs and identity of Ireland’s capital still stand today. View Flyer

In this guide we will explore some creative and effective marketing ideas to engage with your local community to build a formidable Medicare business. All while staying local and budget-friendly. Added bonus - Learn about a simple idea that is inexpensive and generates fantastic results. Download the guide today.

Building relationships and trust within your community is paramount. By demonstrating a genuine commitment to helping seniors find the right Medicare plans for their needs, you can establish yourself as a valuable resource and trusted partner in healthcare decisions.

Know other independent agents who would thrive in our dynamic environment? Refer them to PSM and earn fantastic incentives! Your success is our success, and together, we'll build a thriving community of agents making a real impact.

Download the flyer here.

As a PSM producing agent you have the opportunity to tap into our Top Flight Lead Incentive awarding you with $430 per 10 Medicare Supplement or Medicare Advantage sales to use for leads or other Medicare Marketing initiatives.*

This $430 credit per 10 sales can be used for initiatives including:

• 1,000 piece direct mail campaign
• Facebook Advertising / Marketing Campaign for Medicare
• Internet leads or another vendor specifically for Medicare (Buy the leads, send us the invoice, and we will reimburse you back up to $430)
• Medicare Advantage Sales Seminars and Educational Events
• E&O Reimbursement
• Annual membership to ReferMe IQ Referral Platform

* Street level contract direct to PSM  /  * Med Supp GI Business not included

In addition to our Top Flight Lead Incentive, we also provide the following value-added benefits:

• 50/50 co-op for Medicare Advantage Marketing* - we will reimburse half of what an agent spends on their Medicare marketing initiatives. For example if an agent spends $2,000 on their Medicare Marketing, we will reimburse $1,000 as long as we have receipts / invoices to show $2,000 was spent on Medicare Marketing.
  * Requires prior approval
• Access to Retail Programs at Wal-Mart during AEP for lead generation activities & sales events.  
• Connections to local market managers for certain carriers to provide local trainings and hands on events for Medicare Advantage, Special Needs Plans, and Dual Eligible Plans.
• Access to a remote enrollment system allowing agents to compliantly write Medicare Advantage and Prescription Drug applications electronically and by phone.
• Comprehensive quoting software from CSG that quotes ALL carriers in the US for Medicare Supplements, Medicare Advantage, Prescription Drugs, Hospital Indemnity, Dental, and Final Expense plans.
• Comprehensive training videos with assessment tests at the end to test knowledge and move toward becoming an expert.
• Open Release Policy – we will not hold you captive.

At PSM we offer the industry's leading carriers, with the highest attainable contracts, along with the tools, resources and incentives necessary to grow your business and succeed in a booming market. We look forward to working with you!

Related Article: “The Benefits of Working with an Insurance FMO”

Are you looking for Pre-Approved Medicare Marketing materials?

Great news! We are here to assist.

We are pleased to provide you with a library of pre-approved marketing materials to help you retain and grow your book of business. 

These pieces have been created to engage consumers and motivate them to consider working with you to meet their Medicare needs.

In today's competitive market, it is helpful to have marketing materials that help you stand out with potential clients.

We also understand the challenge of coming up with something creative and engaging, in addition to adhering to CMS guidelines.

Lucky for you, we have worked with our carrier partners to make sure our agents have access to not only carrier approved marketing materials, but also a library of generic pre-approved Medicare marketing materials. Get your free marketing materials here.

Direct mail is an effective means of driving response among Medicare eligibles. It allows you to target your message to specific people at specific times. 

Even though direct mail is considered more effective than other mass media options, it is important to do everything you can to help maximize your success.

Here are some tips to follow:

• Use a targeted and proven mailing list - Data has shown that consumers 65-75 are more likely to switch Medicare plans than their elder peers. So be sure that segment is included in your mailings.
  
• Segment your list - For Medicare prospects, low-income targets will likely respond better to low-price messages while higher-income prospects might be more attracted to value-added benefits or expansive network messages.
• Test your messages / creative executions - For Medicare marketing, it may be wise to execute A/B mail splits - dropping different messages to segments of the same audience at the same time. This will allow you to determine which messages are getting the best responses.
• Commit to a mailing plan based on your overall marketing activities - Mailboxes will be full especially during AEP, but you can't afford to be absent. If you sprinkle your marketing plan with other media exposure and events, your piece will like be more recognized in the mailbox and read.
• Think about consumer's behavior when planning your marketing - First they will research plans, then they'll shop, then they'll decide. You want to be present and available at each of these steps!
  

Marketing Pieces Include:

Age-In, CSNP, DSNP, Educational, Generic and more

To request access and speak with a marketing Representative about what pieces are available and how to have the customized, Get your free marketing materials here.

You can also call us at 800-998-7715 and speak with one of our friendly marketing representatives.

Carrier specific resources available through of our partners: Humana, Aetna, UnitedHealthcare, Cigna

The assessment form allows insurance agents to gather comprehensive information about the client. This information is crucial for guiding clients towards the most suitable plans. With a clear understanding of the client's needs, agents can recommend plans that align with the client's health requirements and preferences. This ensures that clients enroll in plans that cover their specific healthcare services and medications.

Want a custom version with your info and logo? Inquire with your Marketing Representative today and we would be happy to accommodate!

Download Form

Step 1 - Collecting information through a CNA for all your clients is the optimal method to guarantee your ability to offer coverage options and plan selections that align with their present circumstances.

Step 2 - Engage in the CNA process to gain insights (or refresh your understanding) into your client's Medicare eligibility, existing coverage, and their primary concerns regarding their healthcare coverage.

Step 3 - Utilize the details gathered from the CNA, along with your discussion, to introduce potential plan choices that align with their particular requirements.

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By analyzing the assessment form, insurance agents can identify potential coverage gaps in a client's current or desired plan. This allows agents to suggest supplemental plans to fill those gaps. By involving clients in the assessment process, insurance agents educate them about different coverage options, and potential out-of-pocket costs. This empowers clients to make informed decisions about their healthcare.

 
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For Agent Use Only.

Agent Reporting

Coming September 2023... Agent Reporting - a new feature designed to enhance the SunFire Blaze and Blaze Connect experience by providing agents transparency into their individual performance.

Agents will have visibility into their production since January 1, 2023. To access this new function, click the graph icon on the left side of your screen and select the “Performance” tab at the top.

This report will showcase:

• Total number of enrollments submitted across Blaze & Blaze Connect through the instance you are utilizing, broken down by Carrier, Product Type, and Servicing Area.
• Eligible HRA completion rates, identifying enrollments with an HRA still available.
• Eligible Value-Based Care submission rates, identifying enrollments with a VBC Opportunity still available.
• Eligible Mail-Order Pharmacy Consent Form completion rates, identifying enrollments with a Consent Form still available.
• Individual book of business footprint across the country, visualized by heat map.
• Access to a helpful suite of unique SunFire quoting flow features to aid in beneficiary information gathering such as, Customer Look Up, Doctors and Drugs collected and Health Utilization Frequency.
• An enrollment trend algorithm showcasing estimated monthly projections based on current month’s production.
• A drop-down filter allowing you to easily view data on a specific day or within a selected time frame.